Marketing is the practice or business of promoting and selling products and services, which comprises market research and branding. Marketing is a broad term that incorporates all strategies that contribute to the attainment of a company’s, brand’s, or individual’s goals and growth. A variety of brands and businesses employ global or international marketing approaches, as part of their expansion goals. Despite the fact that the terms global marketing and international marketing sound remarkably similar. They can both be thought of as two stages of internationalization or international business operations.
Global marketing refers to all marketing strategies and techniques used to engage the mainstream audience via digital advertising techniques. These strategies are not confined to a specific country or market but are universally deployed to all international markets in pursuit. Simply described, global marketing is the process of executing marketing operations from a company’s headquarters while offering products or services in many countries around the world. Due to the company’s physical exclusion from the prospective global market, extensive market research is required to carry out global marketing.
In such a marketing technique, promotion strategies are used with a global audience in mind, and a single commercial is transmitted worldwide in several regional languages of multiple countries. In global marketing, a business conceptualizes a product or service to address the needs of global consumer requirements. Take Apple for example; the company maintains a consistent look and feature set across all its handsets while marketing to consumers in multiple countries.
International marketing refers to a company’s direct intervention in the local marketing environment in order to capture prospective markets in different nations. In other words, international marketing is the process of a company expanding outside its native geographical boundaries by establishing subsidiaries in foreign countries’ target markets. Since the company has a real presence in the worldwide market and is able to analyse the market, it demands less research and development. Masters in international business qualifies one for the highest and the most prestigious job opportunities. Reputed institutes like International Institute of Business Studies offers one of the best international business courses like BBA in international business and MBA in international business and boost your employability to land jobs in multilateral organizations.
These subsidiaries develop and implement marketing principles and tactics that are tailored to the specific needs of the target local market. Take, for example, Spotify, which has become one of the most successful businesses. That’s because they don’t just provide listeners with music genres; they also provide music recommendations based on activities like exercise and relaxation. This crosses borders and helps new artists to interact with audiences with whom they might not otherwise have had contact.
Find the best UGC-approved online MBA programs of 2025. Get high-paying jobs, future-proof your career, & study flexibly from top B-schools in India.
Read MoreMay 28, 2025 I 8 minsOpt for top digital marketing certifications in 2025 that open doors to high-growth roles. Get expert picks, prep tips & job placement strategies!
Read MoreJun 3, 2025 I 9 minsGet details on Executive MBA in India: program duration, ROI analysis, key benefits & factors. Get Expert tips & deciding factors!
Read MoreJul 7, 2025 I 10 minsGet 2025’s best digital marketing tools: free & paid must-haves. Get expert reviews, feature comparisons & tips to optimize strategy!
Read MoreJul 15, 2025 I 11 minsBattle of skills: Digital Marketing vs Data Analytics—compare 2025 salaries, skills & job roles. Expert tips to choose your future career path!
Read MoreJul 22, 2025 I 12 minsKickstart your freelance digital marketing career: learn how to do freelancing, key skills, platforms, build brand, land clients & scale income.
Read MoreJul 29, 2025 I 8 mins