Post Graduate Program in Marketing Management

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Why Post Graduate Program in Marketing Management

The Indian Marketing Ecosystem is experiencing tremendous growth and is expected to reach significant heights in the next decade, alongside traditional mainstream media. As society and the market continue to evolve, addressing consumer pain points is becoming increasingly demanding. The PGP in Marketing Management by UPES Online provides learners with a strong understanding of human and market behavior to effectively connect with the end consumer. You will learn to develop effective strategies to enhance a business's interactions with the world. The comprehensive curriculum focuses on equipping you with core business skills, critical thinking, and analytical abilities to make a substantial impact in the industry. You will gain in-depth knowledge of emerging areas such as Marketing Analytics, Consumer Buying Behavior, Brand Management, Integrated Marketing Communication, Social & Digital Marketing, Sales & Channel Management, Advertising, and Sales Promotion. 

A Booming Sector With Growth & Promising Opportunities

  • Marketing budgets expected to rise up to 25% with focus on Digital Advertising and Social Media. (Source: SAMY Alliance Marketing Trends)

  • Global influencer market size was $16.4 billion in 2022. (Source: Statista)

  • Marketing consulting projected to reach $343.5 billion growth by 2025, a top salary job area. (Source: Beroe Market Research)

UPES Advantage

  • Consumer Buying Behavior in Digital World
  • Online Sales and Channel Management
  • Digital Brand Management
  • Marketing Analytics
  • Services Marketing
  • Business Policy & Strategy
  • Data Visualization
  • Advertising and Sales Promotion
  • Social and Digital Media Marketing
  • Gain a deep understanding of marketing concepts and practices, including market research, consumer behavior, segmentation, targeting, branding, pricing, and promotion.
  • Develop analytical and critical thinking skills to identify and solve complex marketing problems in organizations.
  • Develop strong communication and interpersonal skills, including the ability to communicate effectively with customers, colleagues, and other stakeholders in the organization.
  • Gain leadership and management skills, including the ability to manage teams, develop marketing strategies, and drive marketing initiatives.
  • Learn digital marketing skills, including social media marketing, search engine optimization, email marketing, and other relevant digital marketing techniques.
  • Gain an understanding of ethical and legal considerations related to marketing practices, including consumer privacy, data protection, and compliance with marketing regulations.
  • Develop a global perspective on marketing, including cross-cultural communication, international marketing practices, and the impact of globalization on marketing.
  • Get global certifications from prestigious universities like Wharton Online, University of Minnesota, University of California, University of Illinois, University of London, Rutgers University and more.
  • Stay competitive in the ever-evolving job market by mastering emerging areas of expertise. 
  • Access to specialized Coursera courses tailored to your domain will be available after your enrolment.
  • Learn from world-class faculty members from around the globe who will guide your journey.

  •  Marketing Coordinator
  •  Social Media Specialist
  •  Sales Representative
  •  Brand Manager
  •  Product Marketing Manager
  •  Digital Marketing Manager
  •  Marketing Manager
  •  Marketing Director
  •  Chief Marketing Officer (CMO)

Our comprehensive career services guarantee your career preparedness and employability for the professional world.

  • Career Orientation
  • Mentorship by industry experts
  • LinkedIn/Resume building guidance
  • Interview preparation

Our flexible and budget-friendly fee payment options are designed to make your education journey as smooth as possible.

  • Easy EMI Plan: Study stress-free and focus on smaller, manageable EMI* payment plan.
  • For Indian Students: Rs. 75,000 + GST
  • For Foreign Students: USD 893 or equivalent currency (excluding taxes)
    *Note: Fees payment will be as per the current USD rate

  • Communication skills
  • Data Analysis skills
  • Attention to detail
  • Leadership skills
  • CProblem-solving skills

Our Alumni Network on the Job & Thriving

After completing the program, you will get a Global Certificate from UPES

UPES in ranked 52nd among Indian universities and 39th in the management category by NIRF 2023.

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FREQUENTLY ASKED QUESTIONS

The UPES Online Post Graduate Program (PGP) is an intensive 10-month management program that can be pursued remotely. This PGP maintains the same level of academic rigor and content as a traditional two-year full-time MBA program offered by renowned global business schools.

No, the UPES Online Post Graduate Program upholds a level of rigor and content equivalent to that of a regular two-year full-time MBA program offered by esteemed global business schools. For MBA courses please refer to our MBA program pages.

It's important to clarify that only universities have the authority to grant degrees in India. The UPES Online PGP does not confer a degree or diploma; it is structured as a standalone program. For MBA courses please refer to our MBA program pages.

Details about the specializations offered can be found on our website under the "Certifications" section.

45% and 5% exception as additional relaxation (for special cases).

The UPES Online PGP typically offers multiple cohorts throughout the year to accommodate different starting preferences. These starting months are January, April, July, and October. Each of these months corresponds to a new cohort of students joining the program. This approach allows for greater flexibility in enrolment and enables students to choose the cohort that best suits their schedule and timeline.