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BBA in Digital Business

Admissions Closed for 2025 – Next Intake 2026
Prospectus

Why BBA in Digital Business

Brochure

The demand for digital-first talent is growing as businesses across sectors accelerate their digital transformation journeys. Building future-ready capabilities early on is key to staying relevant in this evolving landscape.

The BBA in Digital Business at UPES Online helps students develop a strong foundation in core business principles while gaining a deep understanding of digital business models, platforms, and strategies. The program introduces learners to the fundamentals of e-commerce, digital marketing, analytics, and innovation-led growth.

The BBA in Digital Business at UPES Online helps students develop a strong foundation in core business principles while gaining a deep understanding of digital business models, platforms, and strategies. The program introduces learners to the fundamentals of e-commerce, digital marketing, analytics, and innovation-led growth.

A Booming Sector With Growth & Promising Opportunities

  • Digital transformation is a priority for most organisations, but 3 out of 4 workers lack needed digital skills. (Source: DAVOS 2023)

  • Demand for workers with digital skills will increase by 27.3 million by 2024. India would need 9x more digital skilled workers by 2025. (Source: Amazon Web Services)

  • 98% workers trained in digital skills in 2022, leading to career benefits like efficiency, salary increase, improved employability, promotion opportunities, and job security. (Source: Amazon Web Services & Gallup Global Survey 2022, DAVOS 2023).

UPES Advantage

  • Management & Leadership
  • Organizational Behaviour
  • Business Economics
  • Business Communication
  • Business Accounting
  • Financial Management
  • Human Resource Management
  • Operations Management
  • Essentials of Marketing Management
  • Quantitative Techniques
  • Research Methods
  • Business Computing & IT Applications
  • Business Analytics for Managers
  • International Business
  • Essentials of Entrepreneurship
  • Data Visualization
  • Introduction to Digital Business and Social media tools
  • Basics of Digital Marketing
  • Services Marketing
  • Managing Customer Relationships
  • Strategic Management
  • Basics of Artificial Inteligence
  • Digital Brand Management (Nomenclature Changed)
  • Digital Business models and Design Principles
  • Consumer Behavior & Market Research
  • Synopsis
  • Digitial Payment and E- Commerce
  • Essentials of Logistics & Supply Chain Management
  • Legal Environment of Business
  • Dissertation
  • Critically draw from the body of knowledge to apply theory, concept, and technique to problem-solving in the functional domain.
  • Solve complex problems and make decisions by establishing criteria, using appropriate decision tools.
  • Conduct systematic research into issues either individually or collaboratively through research design, data collection, analysis, synthesis, and reporting.
  • Use information and knowledge effectively by scanning and organising data, synthesising, and analysing it in order to abstract meaning and interpretation.
  • Engage in effective two-way communication, exhibiting effective listening and verbal or graphic skills for transmission, reception, and diffusion of complex ideas and arguments, using a range of media, including ICT.
  • Display critical self-awareness, self-reflection, and self-management skills; time and resource management aptitude; sensitivity to social and cultural diversity.
  • Act and conduct oneself with self-initiative, responsibility, independence, and motivation, while exhibiting qualities of integrity, professionalism, ethics, and commitment

  •  Digital Marketing Associate- Social Media Coordinator
  •  Content Creator
  •  Web Developer
  •  Digital Analytics Assistant
  •  E-commerce Coordinator
  •  SEO/SEM Specialist
  •  UI/UX Designer
  •  Data Analyst
  •  IT Support Specialist
  •  Digital Marketing Manager
  •  E-commerce Manager
  •  3WDigital Project Manager
  •  Customer Experience Manager
  •  Digital Analytics Manager
  •  Data Management Specialist
  •  Digital Product Manager
  •  Cybersecurity Manager
  •  Business Intelligence Analyst
  •  Digital Transformation Manager
  •  Director of Digital Strategy
  •  Head of E-commerce
  •  Chief Marketing Officer (CMO)
  •  Chief Information Officer (CIO)
  •  Chief Data Officer
  •  Vice President of Digital Transformation
  •  Director of Customer Experience
  •  Director of Digital Analytics
  •  Vice President of Digital Marketing

Our comprehensive career services guarantee your career preparedness and employability for the professional world.

  • Career Orientation
  • Mentorship by industry experts
  • LinkedIn/Resume building guidance
  • Interview preparation

Our flexible and budget-friendly fee payment options are designed to make your education journey as smooth as possible.

  • Avail attractive merit scholarships
  • Flexible payment options
  • For details on international student fees and scholarships, please connect with our admission counsellors.

  • Data analysis & project skills
  • Attention to detail
  • Interpersonal skills
  • Customer-oriented outlook
  • Solution-based mindset

Our Faculty

Our Alumni Network on the Job & Thriving

FREQUENTLY ASKED QUESTIONS

Absolutely. All online degree programs provided by UPES Online hold recognition and approval from the University Grants Commission (UGC) and the Distance Education Bureau (DEB). This ensures that the education you receive meets the highest quality standards.

Please refer to https://deb.ugc.ac.in for further information.

UPES Online's commitment to excellence is underscored by its remarkable achievements. We are not only ranked 36 in the Management category of the National Institutional Ranking Framework (NIRF) 2025, but UPES as a whole is also the No.1 Private University in Academic Reputation. Furthermore, our university ranks amongst the top 3% of universities worldwide, as per the 2024 QS World University Rankings.

Yes, indeed. UPES Online's degrees carry international recognition. Organizations like World Education Services (WES) acknowledge and accept our degrees, facilitating opportunities in regions such as the US and Canada.

UPES Online boasts a diverse array of online degree programs and professional certifications across 32 disciplines. Whether your interest lies in business, engineering, technology, or other fields, we have options to cater to your aspirations.

UPES Online's degrees and certificates hold significant credibility and value in the eyes of various stakeholders, including government agencies, corporations, and educational institutions. This recognition expands your horizons for career growth.

Choose UPES Online with confidence, knowing that our recognized online programs, impressive rankings, global acceptance, and international acclaim can propel you toward academic and professional success. For more detailed information, feel free to explore our official website or contact our admissions team.

Yes, our online degrees are recognized in India and abroad. Our alumni have undertaken further studies and made successful careers after completing these programmes, in many countries across the globe.

Absolutely, we go beyond the traditional placement support. We offer comprehensive career orientation sessions, enabling you to explore various career paths and gain clarity on your aspirations. Crafting an impactful resume is a crucial step, and we provide assistance in creating an outstanding one. Not only that, our expert guidance extends to helping you build an impressive LinkedIn profile, enhancing your online professional presence. We also share relevant job offers every month, ensuring you have a consistent stream of opportunities aligning with your envisioned career path.

  • Legacy University: Ranked 45 among Indian universities, 43 in Engineering and 36 in the management category by NIRF 2025. QS 5-star for academic development. NAAC 'A' Grade University.
  • Updated Curriculum: Includes AI and innovations in your field.
  • Dual Certification: From prestigious global universities like Rutgers, Wharton Online, and more.
  • Convenient Financing: Low-interest loans and flexible part-payments available.
  • Enriching Learning Journey: Exclusive Pre-Semester specialized courses, workshops, and masterclasses by global faculty.
  • Career Support: Resume building, LinkedIn guidance, virtual apprenticeships, and regular job opportunity updates.
  • Interactive Learning: Engage with dynamic and interactive study material.
  • Case study-based pedagogy: Enhance your problem-solving skills using AI and other real-world solutions.
  • Dedicated student support: Get prompt assistance for all your queries.

The UPES Online Term-end Examination are conducted on the following dates:

Exam Cycle For Programs Last Date for Registration Date of Examination
December Exam Cycle For July intake 15 October - 15 November or As Notified 3-13 December
March Exam Cycle For PGP and Supplementary exam 1 February - 15 February or As Notified 3-13 March
June Exam Cycle For Jan intake 15 April - 15 May or As Notified 3-13 June
September Exam Cycle For PGP and Supplementary exam 1 August - 15 August or As Notified 3-13 September